THE CONCEPT

I’ve always had an eye for patterns; seeing the beauty of repetition and shapes all come together with simple strokes.

Patterns always seemed to follow me in life; from daydreaming and doodling in classrooms to winning international art competitions and finally joining the iconic Burj Al Arab team and being surrounded by the most intricate, rich patterns every day.

What was once a hobby, has now been shaped into CUT. ​​

THE CUT

CUT presents patterns exclusively mastered by me and printed at the finest locally-sourced fabric houses. ​

Our signature fabrics are made to give you freedom of choice to transform them into pieces for any occasion. ​

Each seasonal collection drop will feature detailed hand drawn digital patterns and illustrations.​